"Happy Birthday Zo" – by Bianca Gubalke

Happy Birthday, Zo Nicholas

May this special day be filled with Joy and great Expectancy for New Life and lots of Sunshine and Laughter for many years to come!

Bianca Gubalke

PS: Click the Pic!

"Happy Birthday, Yorgo!" by Bianca Gubalke Art

Happy Birthday, Yorgo!

For a very Special Day with Family and Friends… to which we all contribute with our love, gratitude and admiration for all you have achieved and graciously shared with us, your virtual YORGOO Family.

Cheers to another happy, healthy and overwheelingly successful year!

Bianca

PS: Don’t forget to click the pic!

Happy Birthday Zo

By Yorgo

Happy Birthday Zo and thank you for another year we had the privilege to know you!

Happy Birthday Zo!

Happy Birthday Zo

By Nikos Advertizopoulos

Yeah, that mellow version above, you must have heard them before and if you haven’t fallen asleep by now, here is some more

fun…

Happy Birthday Zo!

Sto Lat

Happy Birthday Zo!

For the Champion

Happy Birthday Zo!

… this is the worst, but I fell off my chair watching this one…

Happy Birthday Zo!

… and for da Polish soul …

Happy Birthday Zo!

Happy Happy Birthday Zo!

Susan Boyle makes our day … again!

Not much to say today, just watch the clip and enjoy yesterday night’s performance of Susan Boyle! (Click the image.)

Susan Boyle Image

There must be a reason why the YouTube Clip of her first performance has been visioned over 100,000,000 times in 6 weeks!

A Present for Bianca

YORGOO Mini

On Click the Mini becomes Maxi.

Google Top 10

What is needed to reach Google Top 10 listings? Here are some quick answers.

Cash

Buy Google Ads and bid for the top spots.

An Advertising Agency

To spend less on your Google Ads.

Knowledge

Learn the Bells and Whistles and optimize your site. It’s a full time job to keep your site on Google’s Top 10 on meaningful search returns.

Cash 2

Buy the knowledge you are lacking by hiring an agency or professional optimizer. Ask for references in the context of your targeted keywords. Semiomantics is the only SEO Professional announcing results ahead and reaching them.

Cash and Knowledge

Buy a customized and optimized framework (from Semiomantics for example) and shoot at your keyword. Learn how to drive the Online Ferrari by Semiomantics.

Advice

Hire a consultant to guide you to reach your targeted position. Pay per result. Semiomantics is the only Consultant who takes that gamble as for them SEO is not a gamble.

Practically speaking:

Goal and Plan

Define your Goal and dress a Plan – know which Goals you want to reach, what means you dispose of to reach them and how you want to reach them (plan).

Content

At the bases there is content, good content and lots of it and regular new content.

Publishing Framework

A solid Publishing Framework, customized for your needs and target. Semiomantics is my choice as it’s about 10 times cheaper than any comparable product.

Personal Contact

Work with a pro. At Semiomantics you have your personal contact working with you, for you and giving you the best advice. Contact Bianca Gbalke at bianca (at) ycademy.com.

Cash

Cash is the means to outsource what you cannot do by yourself. The more you spend, the more you get and the more you can do by yourself the less cash you spend. Your result has a global price.

A Plan, Time, Knowledge, Tools and Money are the ingredients to your successful campaign: you decide on your mix, however the targeted result only occurs if all ingredients are present. It’s blunt, it’s shrewd, it’s straight forward: Semiomantics will help you to implement your plan.

Track your Digital Fingerprint

Our last post we set up a Digital Fingerprint which we can now track to find out where our last post has been reproduced.

Add a keyword or key-phrase to your Feed out-put

The Digital Fingerprint we defined was the key-phrase “Sunny weather in Vouliagmeni”. This Fingerprint has been added on top of our post’s feed only. On the Original post the key-phrase is not visible while on all feed imported posts elsewhere you can see it:

Sunny weather in Vouliagmeni on YORGOO Publishing

Fingerprint on YORGOO Press

Tracking with Google Alerts

Google Alerts (Beta) tracks for you the fingerprint.

The Google Alert search term that incorporates my fingerprint (but doesn’t alert me when publishing on my own site) is (all what follows):
“Sunny weather in Vouliagmeni.” -site:yorgonestoridis.com

RSS Blog Search

Automated RSS Blog Search results results can be obtained from additional sources:

RSS Blog Search

How to react to Content theft?

In spite the fact that it may appear to be difficult or unreasonably expensive to pursue culprits internationally, there are a few simple means you can deploy and which we will have a look at in a next post.

How to Implement your Digital Fingerprint and Tracker

There are multiple solutions available. Semiomantics offers customized solutions for WordPress based blogs to fit Authors’ needs and preferences. Contact Bianca Gubalke at bianca(at)ycademy.com.

Track Infringements and Copyright Violations

How to find out about Copyright violations? Or how to track your stolen content?

Tags or Content

You have the possibility to either add a specific tag to all of your posts and track that tag or you could add to each post a particular word or phrase which only exists on your creations.

The idea is good, however you don’t want to mess up your content on your site with a meaningless code or phrase and you don’t want to define a a code which is easy to detect and to remove.

Digital Fingerprint is a solution

A Digital Fingerprint is a secret unique insert into your posts. There are very sophisticated systems to implement and to track such fingerprints but to keep it simple: we can just add a secret phrase to our feeds and have them printed out on the receiving end. Google and other Search tools will then track the expression for us.

Here is an example: I will add a Digital Fingerprint to this post and then track it. I have checked Google by doing a narrow search on my key phrase and there is zero result.

My Fingerprint for this exercise is the key-phrase: Sunny weather in Vouliagmeni.

In a few hours we will track this post on Google and see where it ended up.

Protect Content with Copyrights

My previous post included some interesting features in terms of Copyright mentions. There are on-site and off-site solutions which you may have noticed. The post discusses the various possibilities adding copyright notices, not their efficiency against content scrapers.

Copyright on-site

On my site I publish a Copyright mention in the footer:

These Copyright notices are standard and most WordPress blogs add them automatically. Such notices can be more or less sophisticated; automated vCard notices are possible and exist in may themes by default.

Copyright Yorgo Nestoridis

Copyright using vCard

For the purpose of this example I have used the vCard entry at the bottom of the post, just above the comment area as visible here:

Copyright Yorgo Nestoridis vCard

Copyright using Author Box

The author box is part of the post content and therefore an on-site as well as off-site feature:

Copyright Author

The disadvantage of the html author box is that it messes up the clean code of the post. Such boxes should be edited in clean code and inserted accordingly.

Copyright off-site

As mentioned above, the Authors Box at the bottom of the post is part of the post and therefore transferable by Feed (RSS, Atom). Content scrapers usually scrap by using feeds and by importing content to their own web sites.

Author Boxes with clean content are interesting and accepted also by most directories, for as long as they contain only one link.

Copyright added to the Feed

An interesting idea is to add copy right notices to the out-put feed. The principle is: you add automatically a copyright notice to every post in your feeds, without having these notices on display on your own website.

The previous post has been syndicated into YORGOO Publishing; here is how the post was automatically printed:

Copyright on top of the post:

The original post on Yorgo Nestoridis shows no copyright on top:

Yorgo Nestoridis Blog

The Copyright notice added to the feed shows however automatically on every site syndicating my content as follows:

Copyright Yorgo Nestoridis on YORGOO Publishing

The same is true for Ycademy which syndicated from YORGOO Publishing:

Copyright Yorgo Nestoridis on Ycademy

The above screenshots represent post pages where the Copyright notice on top of the post bears active hyperlinks. In case the default excerpt is printed, as on the home page of YORGOO Press blogs or on Ycademy, then the same notice is served, however without active links.

Copyright Yorgo Nestoridis on Ycademy

Copyright at the bottom of the post:

The Authors Box has been imported while the vCard has disappeared as we did not embed it into the code (loop) but served it using an in-line widget. To pass on the vCard, the corresponding code can be embedded into the WP code. The vCard delivers clean code and could be a better solution then the HTML Author’s Box.

Author Box on YORGOO Publishing

My preference

The most visible notice is delivered on top of the post, however in a more elegant way than the shrewd wording chosed for the purpose of this example.

A nice notice could be for example: “Published by Yorgo Nestoridis on YORGOO Press” including the corresponding links.

Protect your Content: the contradiction

One major frustrations of authors, editors and publishers of original content is content scraping. The following series of posts show some of the possibilities we have to protect our content. while still leaving a door open for people who would like to import our feeds into their feed reader.

Contradiction 1: Protection vs Communication

Maximum protection means minimum of communication. We can protect our posts and other content by hiding on password protected pages, with the consequence that neither Google nor a passing visitor will be able to read your content, unless they get a password and  log in to access your content.

Our objective is therefore to allow access, while protecting. In any case there will always be a risk that the content is scraped, a risk we have to live with for as long as we want to communicate.

Contradiction 2: Your Rights vs your Means

You have copyrights to your original content, no doubt. But do you have the means to defend those rights and to impose them throughout the Internet? Do you have the means to even monitor scrapping? Total or partial scrapping?

Let’s be honest and admit: we do not have the means to do so. Means can be time or money to go internationally after people violating your rights. Means can also be technology allowing to monitor, track, screen and spider the net for eventual violations or infringements.

Contradiction 3: On-site Protection vs Off-site Protection

On your own site, you content usually is embedded in a branded environment controlled by you. The origin of the content is supposed to be yours. A Copyright notice often at the bottom of the page, signals your rights. On your own site, you can publish what and how you wish with the goal to protect and brand your content.

How about off-site protection? Did you protect your feed, the post as such, text and images or other media in a way satisfactory to you? If your post is syndicated into someone else’s framework, your copyright notices on the bottom of your site will not appear, nor your header, nor your about page. Your post is just imported into another framework letting the owner of that framework profit from your content by reaching better Google ranking and listing, by getting more traffic and ultimately more cash from the ads associated in his frame with your post.

Off-site protection has to do with the way you edit your materials (text and media). Most people use Brand Stamps, Watermarks, Author Notices and Links to the Original publication. It’s efficient for as long as the scrapping publisher does not neutralize links or even eliminate your notices and media. However, you still lose the financial benefits resulting from the association of your content with ads.

Contradiction 4: Your Brand Stamp vs your Content

You could build commercial links into your post and ad copyright notices to feeds, posts and media: don’t overdo it as you may create an unbalanced post where your brand links prevail over the importance of the factual content of the post, reducing it’s chances to be well listed by search engines as the overall relevance decreases.

At Semiomantics we offer integrated solutions for on-site and off-site protection without reducing our freedom of communication and without reducing the flow of information.